Imperia is one of the most iconic Italian brands which produce domestic pasta machine makers.
The new rebrand made by Landor & Fitch has led Imperia to explore new languages, like 3D, so they asked me to create three different sets that should represent the spirit of cooking and experimenting.
To do so, I created abstract compositions made with classic tools and ingredients, such as eggs, a spoon, and a rolling pin, and mixed them with a weird pasta machine maker.
The new rebrand made by Landor & Fitch has led Imperia to explore new languages, like 3D, so they asked me to create three different sets that should represent the spirit of cooking and experimenting.
To do so, I created abstract compositions made with classic tools and ingredients, such as eggs, a spoon, and a rolling pin, and mixed them with a weird pasta machine maker.
Landor&Fitch wanted to create a short film of 15 seconds, which had to represent the spirit of cooking.
Cooking is something that usually we do in the company, with the family or with friends. It's a happy moment, something that even mistakes and weird experiments are accepted. Based on this main concept, I wanted to create a playful world and funny moment playing with pasta and weird machines.
Cooking is something that usually we do in the company, with the family or with friends. It's a happy moment, something that even mistakes and weird experiments are accepted. Based on this main concept, I wanted to create a playful world and funny moment playing with pasta and weird machines.
Research & Development
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Credits
Client: Imperia
Art Direction 3D: Federico Piccirillo
Client: Imperia
Art Direction 3D: Federico Piccirillo
Sound Design: Alessandro Levrero
Brand Identity: Landor
